Contributed by: Christopher Callard, Paramount Journal
PARAMOUNT, CA. June 2, 2011—When the City of Paramount purchased and demolished a number of rundown and blighted properties across Orange Ave. from Zamboni School, it went looking for a partner to develop a quality neighborhood of single-family, detached homes on the cleared site.
It was very important to the City that the houses be constructed with the highest quality and best craftsmanship, but also be affordable enough to keep the dream of homeownership within reach of the community’s particular demographics.
Paramount found its ideal collaborator in Olson Homes, a local developer that has specialized in creating innovative and affordable in-town communities in established neighborhoods for over 20 years. The company – recipient of America’s “Builder of the Year” Award – is creating Heritage Walk, the first development of its size and scope in Paramount since the mid-1990s.
“Our company was founded specifically to assist cities in solving the critical shortage of affordable housing in urban areas,” said Scott Laurie, Olson Homes’ President and COO. “Working with the officials in Paramount has been extremely smooth and productive. Everybody has been on the same page from day one, wanting to improve the housing stock with a superior project. It’s very exciting, and Heritage Walk will be a jewel for that part of the city.”
The grand opening for the model home at was held May 14. Not only did hundreds of community members come out to take a tour and enjoy the festive Country Fair theme with food, games and other fun events, but four of the soon-to-be-built homes were sold on the spot.
“The City of Paramount has done a tremendous amount of work and planning over the years to highlight its finest qualities, qualities that are the
epitome of small-town America,” noted Vice President of Forward Planning Allison Kunz Olson. “Heritage Walk, with its 17 homes and tree-lined streets, echoes this feeling and will appeal to a variety of lifestyles and families seeking the right mix of extra space and privacy.”
The homes will be LEED Certified (Leadership in Energy and Environmental Design, an internationally-recognized “green” building certification system). With Spanish-styled architecture, they will offer 3 bedrooms, 2.5 baths, attached 2-car garages, private rear yards and 1,302 square feet of living space.
“Olson Homes’ uniquely designed communities have been a bright spot in the housing market over the last few years,” said Joe Perez, Community Development Director with the City. “The idea of helping cities revitalize themselves with creativity and thoughtful solutions, while making home ownership attainable for a wide number of people, has led to our projects being very successful. Heritage Walk in Paramount is a perfect realization of this goal.
“Everyone in the community is encouraged to visit the site,” Perez continued. “As we like to say, Heritage Walk is where life is ‘paramount.’
And everyone is welcome.”
Visit HeritageWalkParamount.com to see and learn more.

Heritage Walk in Paramount celebrated it’s Model Home Grand Opening on Saturday, attracting hundreds of excited homebuyers. The celebration was a hit with both kids and grown ups. While some were there to just satisfy curiosity, many were there to purchase their first new home. By the end of the day, only 13 of the 17 homes remained.
For more pictures, visit our Facebook page.
Come one, come all to the Grand Opening Event of the year! Heritage Walk has pulled out all the stops in creating an authentic country fair in celebration of our new model home unveiling.
Creating a memory filled day with tents, hay, and food booths serving up such delectable fun fair foods all guaranteed to satisfy your mid day munchies fix. Hot dogs and all the fix-ins’, popcorn, lemonade, and cotton candy will provide you with the energy to play great carnival games for prizes.
For the little ones, Princess Pipsqueak will be here for face painting and making amazing balloon animals!
Hope to see you here Saturday May 14th!
For more details CLICK HERE
Bring a camera to share your Country Fair photos with us on Facebook.
Covina, CA – May 04, 2011 – Homebuyers can now get their first look at Heritage Walk’s new homes in Paramount. The Heritage Walk Model Grand Opening Event takes place on Saturday, May 14th. The Country Fair event festivities promise music, food, and fun for the whole family starting at 11:00AM with events through 3:00PM.
Heritage Walk is a new home community of 17 single family homes to be constructed in Paramount by The Olson Company. The community is being built to provide affordable and market rate, LEED Certified, Spanish architectural homes to the residents of Paramount. Heritage Walk will offer 3 bedrooms, 2.5 baths, attached 2-car garages, private rear yards, and all plans have 1,302 sq. ft. of living space.
Heritage Walk’s cozy tree-lined neighborhood captures the city’s small-town feel and appeals to a variety of lifestyles and families seeking the right mix of extra space and privacy. As a gateway to Los Angeles County, Heritage Walk is conveniently located near four major freeways, the Los Angeles International Airport, the ports of Long Beach and Los Angeles and provides easy access to both downtown Los Angeles and Orange County. The community is ideally located just minutes from the area’s most exciting restaurants, nightlife, shopping, recreation, and entertainment.
Heritage Walk is where life is paramount.
New home prices are set from the high $200,000’s. Heritage Walk is located at 15542 Orange Street, Paramount, CA 90723. To learn more about Heritage Walk visit HeritageWalkParamount.com.
About The Olson Company – Founded in 1988, The Olson Company is California’s leading developer of innovative and affordable in-town communities in established neighborhoods. The Olson Company creates uniquely designed communities which redevelop and enhance neighborhoods utilizing transit-oriented developments, live/work, mixed use developments, brownstones, single family attached and detached homes in partnerships with cities and other agencies.
Headquartered in Southern California with communities throughout the state, Olson is a recipient of America’s “Builder of the Year.” Further information about Olson Homes can be obtained online at Olsonhomes.com.
Sales Center Now Open, Marking First Milestone for New Community; Development to Offer Affordable, LEED Certified Townhomes and Flats for First-Time Homebuyers
COVINA, CA. – April 26, 2011 – The Olson Company, the leading developer of in-town urban living, is kicking off its newest residential community, Citrus Walk, with the opening of its sales center. Located in the heart of downtown Covina, Citrus Walk will offer affordable, LEED Certified homes that give residents and first time home buyers the opportunity to purchase innovatively designed homes that suit their active, urban lifestyles and their budgets.
The sales center will celebrate its opening with a local community event on Saturday, April 30 from 11am until 2pm. The opening festivities will include delicious dishes from the popular local restaurant, Taste of Texas, and great giveaways for attendees including iPads, gift cards and more. The popular radio station home to Ryan Seacrest, KIIS FM, will also be hosting “Manny on the Street” at the center from 3pm-5pm.
Citrus Walk is The Olson Company’s fifth new urban living residential development in the Covina area. The Citrus Walk community will offer 37 townhomes, 8,000 square feet of new retail along downtown Covina’s Citrus Avenue. Citrus Walk will offer 12 flats over the new retail storefronts. The townhomes will be 2-3 bedrooms, 2.5 baths, 2-car garages.
“The new Citrus Walk community embraces innovative architecture, the latest in ‘green’ home design and will integrate a new and refreshing urban lifestyle element to Covina’s downtown,” said Steve Olson, Chairman/CEO of The Olson Company. “As the fifth new home development here in the Covina area, The Olson Company is honored to be able to contribute a tailored development that will embrace the best of the area and also help it continue to thrive. We have worked with the City of Covina for many years now, and are thrilled to be kicking off this latest project in partnership with them.”
The Olson Company’s numerous successful urban living developments across Southern California over the last 22 years reflect its commitment to the homebuyer as top priority. With its notable homeowner satisfaction, The Olson Company has garnered prestigious Eliant Awards in six categories in 2010, including a number one ranking for the “Design Selection” experience, and second for delivering an incredible experience during the Purchase, Construction, and Customer Service phases, and ranked second for “Overall Quality” and “Sales from Referrals.” The Olson Company believes in “livability”, and implements a thoughtful and detail-oriented approach from concept through execution. As part of their unique approach to providing these communities, The Olson Company understands all that goes into buying a new home and provides tailored services to support the needs of homebuyers, such as financial education and continued support services.
Citrus Walk is located at 158 Clementine Court Covina, CA 91723. To learn more about Citrus Walk visit CitrusWalk.com.
About The Olson Company
Established in 1988, The Olson Company and the Olson Homes brand are nationally recognized for creating unique in-town neighborhoods in urban communities throughout California. Headquartered in Seal Beach, Calif., The Olson Company has successfully partnered with governmental agencies and private landowners to create innovative housing solutions designed to fulfill the lifestyle needs of today’s buyer. The company works diligently with community and neighborhood groups to build a high level of awareness and broad-range community consensus around its neighborhoods. The Olson Company was awarded the prestigious “Builder of the Year” award by Professional Builder Magazine and the National Association of Home Builders.
Seal Beach, CA (Vocus/PRWEB) April 13, 2011 – It happens this time every year. Thousands of landlords across the southland send notification to their tenants that an increase of up to 10% will be added to their current monthly payment for rent. While a common reaction will be to just bite the bullet and renew at the higher payment, many smart homebuyers are weighing the option of making a home purchase instead. For those individuals, Olson Homes is offering 6 new home communities with payments comparable to what the landlord wants for rent. Michelle Johnson VP of Sales and Marketing for the Olson Company points out “With landlords raising rents again, many renters are considering home ownership as a way to control costs”
“But looking for a great loan just got a bit harder” said Michelle Johnson remarking on the recent FHA move. “One of the best loan programs out there today is from FHA, which allows buyers to purchase a home with only 3.5% down combined with flexible guidelines. However, with two critical FHA guidelines about to change, securing these loans will become increasingly difficult. Financial institutions are urging homebuyers who plan to take advantage of FHA financing to lock in their purchases now before the changes take effect later this month. This is why Olson Homes is trying to educate buyers on the value of home ownership over renting.” Michelle also points out that Olson Homes understands what today’s young buyer is looking for and builds communities based on today’s lifestyle values.
Adding to the challenge is a second change the FHA will be rolling out this month. “The FHA is severely limiting the number of loans they will allow in a condominium community to only 30%, which means the FHA is anticipating that they will be running out of loans before the summer even begins” says Ruby Johnson, VP of DRE/Escrow for Olson Homes. “With only a finite number of cases available many home shoppers will have to go with higher cost conventional financing. When the money runs out, most buyers will need to put 10%-20% down for conventional financing.” In this economy, that may put potential homeowners out of the market and right back into the rental market. The choices are either pay the rent increase or move again in search of an affordable alternative.
Many worry that with interest rates set to rise, with that in mind, they are moving forward with a home purchase now rather than wait. This way they are locking in an interest rate below 5%, making their monthly payments comparable to what they were paying in rent.
With 6 great new home communities located throughout Southern California, Olson Homes has a new home community perfect for young urban lifestyles designed to help kick the rental habit.
Olson Homes is currently helping new homebuyers fire their landlords with the following communities: Mosaic Walk in Garden Grove, from the low $300,000′s, Rio Walk in Montebello, California priced from the 290,000′s, Willow Walk in Compton, California priced from the mid $200,000′s, Sycamore Walk in Garden Grove, California priced from the mid $400,000’s, Citrus Walk in Covina, California now forming an interest list with new townhomes and flats from the mid $300,000′s, and Heritage Walk in Paramount, California offering new single family detached homes from the high $200,000′s.
To learn more about these Olson Homes communities, visit OlsonHomes.com/smartbuy.
Olson Homes’ latest community, Citrus Walk in Covina, has officially launched a brand new website. Visit www.citruswalk.com to check out all the great interactive features, view floor plans, explore the area and so much more! Be sure to check back often for special offers, new releases and great homebuyer tips and news. If you Facebook, YouTube or Tweet, be sure to join us on those sites too!